'A desk is a dangerous place from which to see
the world'
– John Le Carre
Photography by Norbert Van Leyen
Role Brand and editorial design
Agency Studio theGirls™
Brief Create a house style for this new very small office.
Asked by Johan Kramer to create his new office branding. The office is very mobile and very small, it is in a shoebox. As it is so mobile it was decided that the business card would be better without any address. The gold card is simply embossed with the office name, then folds in half to create a desk plaque – wherever Johan may be. We felt the office should have corporate cups to give away as they were big on coffee, just very small ones. Fact: the tag for the cup was the smallest item ever embossed by the printer. To announce the office opening Johan wanted a newspaper telling the story of Johan’s unique philosophy on how he participates in the creative industry. We made it very big.
The very small office of Johan Kramer, interior design by Damian Poulain
Details from inside the paper
Asked to illustrate a page titled 'Analogue Awesomeness' the idea was immediate that the page should be completely analogue and quite literally made by hand. The social working place Pantar in Amsterdam was the perfect place and made for a fantastic finish to the paper. The company specialises in repetitive hand assembly work providing jobs for people of the physical, mental or psychological disability. A wonderful day was spent with great company, stamps and stickers. Adding the final touch of love to this awesome project. Photographer Norbert Van Leyen came along and documented the whole day. So glad he did.
Photography by Norbert Van Leyen
